Why were canned sardines more sought after than canned tuna during the MCO?

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Canned Sardines Outsold Canned Tuna During MCO Due to Familiarity and Versatility

During the Movement Control Order (MCO), canned sardines, particularly Ayam Brand mackerels, experienced higher demand than canned tuna. This preference stems from the familiarity of sardines' taste to many local consumers and their remarkable versatility in Malaysian cuisine, allowing for numerous simple yet satisfying preparations.
Culinary Adaptability of Canned Sardines

Canned sardines are a staple in Malaysian households due to their adaptability in various dishes. They can be easily transformed into sautéed meals with onions and chillies, serve as a flavourful filling for sandwiches, French toast rolls, curry puffs, and pastries, or even be incorporated into sardine fried rice. This ease of use makes them a convenient option for home cooking, especially during a period of restricted movement.
Palate Preference for Local Tastes

For a significant portion of the Malaysian population, the taste of canned sardines is more familiar and comforting compared to canned tuna. This ingrained preference means that when faced with limited choices or the need for reliable pantry staples, consumers naturally gravitate towards the more traditional and well-loved flavour profile of sardines.
Availability and Consumption Patterns

The observation that canned sardines were depleted while canned tuna remained on shelves suggests a difference in typical consumption patterns and perhaps stock levels. The widespread appeal and frequent use of sardines in everyday Malaysian cooking likely contribute to their faster depletion during periods of increased demand and stocking up, such as the MCO. This contrasts with canned tuna, which, while popular, may not hold the same daily culinary significance for the average Malaysian household.

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Why were canned sardines more sought after than canned tuna during the MCO?

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