Will alcohol-free beers become the next functional beverage trend?

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Alcohol-Free Beers Are Positioned to Potentially Evolve into Functional Beverages

Corona's introduction of Sunbrew, an alcohol-free beer fortified with vitamin D, signals a potential shift in the beverage market towards functional drinks. While the innovation highlights the capability of alcohol-free alternatives to offer added health benefits, the broader trend of functional alcohol-free beers is still developing. The market for low and no-alcohol options is experiencing significant growth, with projections indicating a substantial increase in sales.
Corona Launches Vitamin D-Fortified Alcohol-Free Beer

Corona has introduced Sunbrew, an alcohol-free beer that includes vitamin D. Each 33 centilitre serving of Sunbrew provides 30% of the recommended daily intake of vitamin D. The development process involved extensive testing to ensure the stability of vitamin D, which is known to be sensitive to oxygen, light, and has limited solubility in water.
Strategic Winter Launch Addresses Vitamin D Deficiency

The timing of Sunbrew's launch in winter was a deliberate choice, coinciding with a period when reduced sunlight exposure commonly leads to lower vitamin D levels in individuals. This strategic release aims to position the product as a solution for consumers seeking to supplement their vitamin D intake. Each 33 centilitre serving of this alcohol-free beer contains 60 calories.
Growing Market for Non-Alcoholic Beverages

The market for alcohol-free and low-alcohol drinks is experiencing considerable expansion. Industry consultancy IWSR forecasts a 31% increase in sales for these alternatives by 2024. This growth is partly driven by younger consumers who are increasingly seeking beverages, both alcoholic and non-alcoholic, that offer perceived health benefits beyond simple refreshment.

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Will alcohol-free beers become the next functional beverage trend?

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