Will demand for the Cullinan SUV stabilize in 2020?

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Demand for the Cullinan SUV is expected to stabilize in 2020

Rolls-Royce CEO Torsten Mueller-Oetvoes has indicated that worldwide demand for the Cullinan SUV is anticipated to stabilize in 2020. This projection follows a period of significant sales growth for the luxury automaker, which saw a 25% increase in overall car sales in 2019. The Cullinan, unveiled in 2018, has played a crucial role in this recent success.
Strong Sales Performance in 2019

Rolls-Royce achieved a record high in sales in 2019, delivering 5,152 vehicles. This represents a substantial increase from the 4,107 units sold in the preceding year. The company's overall sales figures reflect a positive trajectory, even amidst broader challenges within the global automobile industry.
Cullinan's Impact on Sales

The introduction of the Cullinan SUV in 2018 has been a key driver of Rolls-Royce's recent sales surge. The company's CEO specifically cited the worldwide demand for this model as underpinning the success recorded in the past year. The expectation is that this demand will reach a stable point in 2020.
Key Markets for Rolls-Royce

Geographically, North America remained the largest market for Rolls-Royce, accounting for approximately one-third of total sales. China and Europe also represented significant markets contributing to the company's strong performance. These regions were crucial in supporting the demand for Rolls-Royce vehicles, including the Cullinan.

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Will demand for the Cullinan SUV stabilize in 2020?

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