Will discounts be offered on durian purchases?

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Discounts will be offered on durian purchases during the Durian E-Fiesta.

The Federal Agricultural Marketing Authority (Fama) and Shopee are collaborating to host an online durian sale, the ‘Durian E-Fiesta’, from July 15 to July 19. This event aims to support durian traders and provide incentives for consumers.
Vouchers for Traders and Consumers
FAMA and Shopee will jointly sponsor price discount vouchers for durian traders. These vouchers will be available at RM5 and RM20, contingent upon a minimum spending amount by consumers. This initiative is intended to encourage business transformation among traders and make durians more accessible.
Special 'Shocking Sale' Offer
Consumers can specifically purchase the popular Musang King durian at a significantly reduced price during the event. Through a ‘Shocking Sale’ promotion, Musang King will be available for only RM10. This offers a substantial saving for durian enthusiasts keen on this particular variety.
Promotion of Various Durian Types
The ‘Durian E-Fiesta’ will feature a wide selection of durian varieties beyond just Musang King. Shoppers can choose from other types such as Udang Merah, D24, Hor Lor, and kampung durians. This broad offering caters to the diverse preferences of durian lovers.
Inclusion of Other Local Fruits
Recognising that not all consumers may be ardent durian fans, the campaign will also promote other local fruits. Mangosteen, mango, and pineapple will be marketed alongside durians. This broader fruit selection aims to attract a wider audience to the online platform during the festival.

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Will discounts be offered on durian purchases?

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