Will HMD Global continue to produce Nokia phones?

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HMD Global Will Continue to Produce Nokia Phones

HMD Global has confirmed that consumers will continue to see new Nokia phones being produced. The company is transitioning to a multi-brand strategy, which will include devices under its new HMD Originals brand alongside existing Nokia-branded phones. This shift involves updating communication channels from "Nokia Mobile" to "HMD" to reflect the broader brand approach.
Continued Production of Nokia Devices

Despite speculation about the discontinuation of the Nokia brand, HMD Global has explicitly stated its intention to continue releasing new Nokia phones. The company emphasizes its commitment to its core values, focusing on designing more sustainable and affordable devices. Products highlighting repairability, sustainability, and digital detox features have reportedly been well-received by both consumer and business audiences, and HMD aims to build upon this success with the new HMD brand.
Introduction of HMD Originals Brand

As part of its evolving strategy, HMD Global will introduce a new brand, HMD Originals. This new brand will operate alongside the Nokia brand, allowing the company to diversify its product offerings. The company's chairman and CEO, Jean-Francois Baril, has indicated that HMD, short for "Human Mobile Devices," will focus on creating more sustainable and repairable devices, including updated versions of classic feature phones with modern functionalities, described as "new-stalgic dumbphones."
HMD Global's Role as Manufacturer

HMD Global continues to assert its position as the manufacturer of Nokia phones. The company highlights the durable, repairable, and long-lasting nature of Nokia devices. While the company has sold 400 million devices as of 2023 and maintains a presence in 200 countries, it held the second-largest share in the feature phone market in 2023. Consumers are now directed to the new HMD website for information, signalling a shift in its online presence.

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Will HMD Global continue to produce Nokia phones?

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