Will Keluarga Malaysia sales programme ease Ramadan shopping burden?

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The Keluarga Malaysia Sales Programme will continue through Ramadan to help alleviate shopping costs for essential items.

The Keluarga Malaysia Sales Programme has been approved for an extension throughout the Ramadan period, allowing consumers to purchase essential goods at reduced prices. This initiative, which was initially slated to conclude this month, received the go-ahead from Prime Minister Datuk Seri Ismail Sabri Yaakob following a request from the Domestic Trade and Consumer Affairs Ministry. The ministry is currently refining the programme's details to enhance its comprehensiveness and streamline its implementation.
Programme Extension Approved

The Domestic Trade and Consumer Affairs Ministry sought and received approval for the extension of the Keluarga Malaysia Sales Programme to cover the entire Ramadan month. This decision, sanctioned by Prime Minister Datuk Seri Ismail Sabri Yaakob, aims to provide continued relief to the public by ensuring access to basic necessities at more affordable prices during this period. The programme's continuation addresses the ongoing need to reduce the financial burden on consumers.
Enhancements Underway

Following the approval for an extension, the Domestic Trade and Consumer Affairs Ministry is undertaking a review to make the Keluarga Malaysia Sales Programme more robust and easier to execute. These fine-tuning efforts are intended to ensure that the programme can be implemented effectively across various regions and reach a wider segment of the population. The ministry's commitment to refining the programme indicates a focus on maximizing its impact.
Broad Support and Participation

The success and continuation of the Keluarga Malaysia Sales Programme have been bolstered by significant voluntary support from diverse stakeholders. Numerous elected representatives, industry players, and hypermarket operators have actively participated and endorsed the programme, demonstrating a collective effort to assist consumers. This widespread collaboration underscores the programme's positive reception and its perceived value in helping to lower living costs for Malaysians.
Digitalisation Initiatives Complement Sales Programme

In parallel with the sales programme, digitalisation efforts are also progressing, with the Retail Digitalisation Initiative (ReDI) showing considerable uptake. As of March 15, 3,347 traders have joined the ReDI programme, which aims to onboard 15,000 traders nationwide by the end of 2025. This push towards digital transactions is supported by a notable increase in e-wallet usage, which saw over 600 million transactions in 2020, representing a 131 percent rise. Furthermore, e-commerce transaction revenue experienced substantial growth, ranging between 30 and 50 percent, amounting to RM254.6 billion in the first quarter of the preceding year, indicating a broader trend towards digital commerce.

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Will Keluarga Malaysia sales programme ease Ramadan shopping burden?

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