Will Malaysia Cleanup Day boost tourism image?

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Malaysia Cleanup Day Aims to Enhance National Image as a Clean Tourist Destination

Malaysia Cleanup Day, officially designated as Hari Cuci Malaysia, is set to be an annual nationwide event held on the last Saturday of September. This program, approved by the Cabinet and led by the Housing and Local Government Ministry (KPKT), aims to bolster Malaysia's reputation as a clean and secure destination for international visitors. The initiative is strategically aligned with the United Nations' World Cleanup Day, observed on September 20, underscoring a global commitment to addressing waste pollution and promoting environmental consciousness.
National Records Established in Previous Year's Event

The inaugural implementation of Malaysia Cleanup Day last year achieved significant milestones, securing three national records recognized by the Malaysia Book of Records (MBOR). These achievements included the Largest Simultaneous Participation in a 'Gotong Royong' (community cleanup), with 58,007 individuals involved. Furthermore, the event successfully collected the Heaviest Solid Waste in a Single Day, amounting to 4,645.5 metric tonnes, and hosted the Longest Non-Stop 'Gotong Royong' Cleanup Programme, extending for 12 hours.
Government's Vision for Increased Participation and National Branding

The Housing and Local Government Ministry is actively working to expand the reach of Malaysia Cleanup Day. For the upcoming event, the ministry has set an ambitious target of attracting 100,000 participants. This goal includes a significant involvement of school students, facilitated through collaborative efforts with the Ministry of Education, indicating a focus on instilling environmental awareness from a young age and broadening the event's impact.
A Whole-of-Nation Approach to Environmental Cleanliness

The Hari Cuci Malaysia program is designed to be a comprehensive national undertaking, employing a "whole-of-nation" approach. This strategy involves the active participation of various government bodies, including ministries and departments, alongside federal and state agencies. Local councils, educational institutions, private sector entities, and other organisations are also encouraged to contribute within their respective capacities, fostering a collective responsibility towards maintaining environmental cleanliness across the country.

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Will Malaysia Cleanup Day boost tourism image?

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