Will Perodua hit its 2022 sales target of 240,000 units?

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Perodua's 2022 Sales Target and Factors Influencing It

Perodua has set a sales target of 240,000 units for 2022, which represents a 20% increase over its 2021 target. This projection is underpinned by the anticipated recovery of the automotive market from the COVID-19 pandemic. The company expects a surge in demand during the first half of 2022, largely driven by the government's sales tax exemption incentive, with a projected slowdown in the latter half of the year.
Sales Target Increase

The manufacturer aims to sell 240,000 vehicles in 2022, a substantial rise of 40,000 units compared to its 2021 sales target. This ambitious goal is predicated on the expectation that 2022 will mark a period of significant recovery for the automotive sector following the disruptions caused by the pandemic.
Impact of Sales Tax Exemption

Perodua anticipates a notable increase in customer demand during the initial six months of 2022. This heightened interest is attributed to the government's sales tax exemption incentive, which is designed to stimulate vehicle purchases. Conversely, sales are expected to moderate in the second half of the year.
New Model Launch and Component Purchases

In conjunction with its sales targets, Perodua is planning the introduction of a new Perodua Alza model in 2022. The existing Alza model will cease production in January 2022. Furthermore, the company projects that its annual expenditure on auto components will rebound to approximately RM6.5 billion in 2022.
Current Sales Performance and Myvi Bookings

As of November, Perodua had recorded sales of 167,250 units, a decrease of 14.2% compared to the same period in the previous year. The newly launched Perodua Myvi has garnered significant interest, receiving 14,600 bookings as of December 2, with 7,189 of these orders coming from customers trading in their previous Myvi variants. The new Myvi is available in five variants, with prices ranging from RM45,700 to RM58,800 before insurance and sales tax.

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Will Perodua hit its 2022 sales target of 240,000 units?

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