Will the new Proton S70 boost sales in Brunei?

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The Proton S70 is poised to contribute to an increase in Proton's sales in Brunei, with the company targeting over 1,000 units by the end of 2024.

The introduction of the Proton S70 is anticipated to support Proton's sales ambitions in Brunei, where the company aims to surpass 1,000 units by the close of 2024. This target builds upon a significant sales increase in 2023, when Proton sold 789 units, an 87% rise from the 422 units sold in 2022. The Proton X50 has been a key driver of this growth, representing approximately 60% of total sales in Brunei in 2023.
Strong Growth in 2023 Positions Proton for Further Expansion

In 2023, Proton's sales in Brunei reached 789 units, marking an substantial 87% increase compared to the 422 units sold in 2022. This performance elevated Proton to fifth place overall in the market, securing a 5.4% market share, an increase of 2.2% from the previous year. The Total Industry Volume (TIV) for Brunei in 2023 was 14,640 units, up from 13,000 units in 2022, indicating a growing overall market.
Proton X50 Leads Sales and Market Segment Popularity

The Proton X50 has been instrumental in the brand's success in Brunei, accounting for around 60% of total Proton sales in 2023 with 476 units sold. This model's popularity has propelled it to third place overall within its market segment. The success of the X50 is attributed to clear communication of its value and features, alongside strong brand equity and effective promotional strategies.
Proton S70 Debuts in Brunei as a Key Sales Enabler

Brunei is the first international market to receive the all-new Proton S70, with 15 units already shipped in advance of its official launch, which is scheduled before the end of February. The introduction of this new model is seen as a critical factor in achieving the ambitious sales target of over 1,000 units for 2024. Proton's collaboration with its importer, PAD Motors, has focused on highlighting the S70's competitive pricing and superior features against rivals.

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Will the new Proton S70 boost sales in Brunei?

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